by POPSUGAR Fashion 17

Claire Danes has quite the tough act to follow. It was announced today that she is replacing Drew Barrymore, who was Gucci's first ever celebrity campaign face, as the Gucci Fine Jewelry girl.

Drew's ads were stunning, and hopefully Claire's will be just as iconic — she's being photographed by the same duo as Drew — Inez van Lamsweerde and Vinoodh Matadin.

As for the reasoning behind the choice, Gucci's designer Frida Giannini explains: "Claire's sensual, confident beauty and her passionate, independent, and strong character embodies today's Gucci woman." The ads are set to debut this Fall.

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