Fab Flash: DVB Fashion World Domination

In an exclusive interview with WWD, Victoria Beckham shared her fierce ambition to grow her and her soccer hubbie's lifestyle brand DVB. While she has already been collaborating with Rock & Republic denim, this year she is kicking DVB into high gear with the launch of sunglasses, their own denim collection and his-and-her fragrances in the Fall.

According to Mrs. Beckham:

People look at me and David and they see fashion, they see family, they see sports. I think there are people who want to be a part of that. It's aspirational."


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This strong push is sure to put the two in the spotlight even more - Victoria in the fashion world, and David on the soccer field. Victoria insists fashion is her true love, except for David of course, when comparing it to music.

"[Fashion] is something that I am good at, I am confident with. I realize I have a long way to go. I just have a real passion for it, much more than for music. To actually see the final product in a store is so exciting. That's much more exciting than having any number-one record for me personally."

I guess this means Posh is officially dead, and Victoria is most certainly alive. My two cents: We all know Victoria loves to shop, and looks good, but does she have a fashion soul? I feel this is necessary for success. I immediately flipped to the Katie Holmes spread in the March Bazaar, that VB guest styled, because I wanted to see what she's capable of. I was pleasantly surprised with the styling and thought Katie's feature had a thorough fashion story.

As for what's coming down the pipeline: a children's denim collection and a ready-to-wear line. Are you ready?

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