by POPSUGAR Fashion 31

Giorgio Armani is launching his Emporio Armani underwear collection in the US, and he's found the perfect posterman: David Beckham. David has been signed as the global face of the line; his ads were shot in LA late last week and will break in fashion magazines next January.

Emporio Armani underwear has sold in Europe for years, but it will finally launch at Emporio Armani stores in the US next month, followed by the Macy's, Bloomingdale's, and Emporio Armani web sites in January, and in Macy's and Bloomingdale's brick-and-mortar stores come February.

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