Fab Flash: Geren Ford, Charlotte Ronson, and More Collaborate With Urban Outfitters
After seeing the success at Target, H&M, Topshop, and the like, Urban Outfitters is jumping into the designer collaboration fray.
The retailer has tapped Geren Ford, Steven Alan, Charlotte Ronson, Paul & Joe Sister, and Corpus to each design mini collections for their stores.
The first collection to hit the racks is Hawks by Geren Ford in May (left), which includes cotton drawstring jackets, knit camis, silk tops, and cotton-blend dresses priced $48-$128. Back-to-school and holiday collections follow in August and December, respectively. We all love UO so this sounds promising!
