Fab Flash: Jaime Pressly Rolls Out J'aime Collection

Fab Flash: Jaime Pressly Rolls Out J'aime Collection


Another day, another celebrity line: this Spring, Jaime Pressly is expanding her two-year-old knitwear line, J'aime by Jaime Pressly, to be a full-on contemporary wear collection.

Renamed J'aime Collection, her wares will now include casual, career, and party styles. The main palette includes navy, chocolate, rust, paisley, Indian ethnic, and white in fabrics like voile, linen, silk, chiffon, and eyelet. At least 35 to 40 styles are in the works, with a range of silhouettes in mind, from baby doll dresses and sundresses to wide and slim pants. But the main goal? "To fit and flatter the body of every woman," Jaime told WWD. Let's hope it does!

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