Fab Flash: Maggie Gyllenhaal to be an Agent Provocateur!

July 20, 2007

It appears that the rumors about Daisy Lowe being Agent Provocateur's new girl were false. WWD revealed today that Maggie Gyllenhaal has been chosen instead! Maggie will appear in the first episode of the AP online campaign beginning September 1, with three more episodes to follow.

A bit of a surprising choice, but then I think of her in the S&M flick Secretary, and I know Miss Maggie can handle her share of lingerie just fine.

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39 Comments

nomerz 5 years 41 weeks

The Secretary scarred me for life -- but then again, I sat down and watched it with my aunt and uncle. I never hear the end of it at family get-togethers, ha!

lem0n 5 years 41 weeks

i loved The Secretary and I think shes an inspired choice for their ads

persephone16 5 years 41 weeks

Good for Maggie! YOU GO GIRL!

persephone16 5 years 41 weeks

Good for Maggie! YOU GO GIRL!

dorkydebutante 5 years 43 weeks

LOVE it. I love the whole intelligent-sexy vibe she had going in "Secretary" (which is, frankly, my only frame of reference for Miss Maggie, but a great one nonetheless). And for all the people who think this is "weird" - keep in mind that the term "agent provocateur" is a term that means "a person who secretly disrupts a group's activities from within the group." I think their choice of Maggie is a nice way to "shake things up" in a sea of blandly perfect Kates, Giseles and Adrianas.