There's a new hot piece of Prada to own: Prada stock. Although Prada has made efforts to go public five times since 2001, CEO Patrizio Bertelli is saying 2008 is the year. "We are heading toward a new era in the company's history, with solid development potential on the basis of strong momentum already shown by our results in the first semester of 2007."

The company has approved plans for an initial public offering on the Milan stock market sometime next year, to be overseen by Intesa Sanpaolo, UniCredit, and Goldman Sachs. Savvy girls, get ready!


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