Forever 21 is known for pumping out the latest runway-inspired looks even quicker than the original designer, but one company is hoping to slow the fast fashion retailer to a halt. Trovota is suing Forever 21 for copying its designs. The company has been boiling in hot water 50 times over by numerous brands such as Diane von Furstenberg, Anna Sui, and Anthropologie for copyright violations in the past, but this is the first time Forever 21 will be faced in front of a jury who will determine whether it illegally clones other companies’ designs. According to experts, this outcome could result in a revised clarification of designers' intellectual property rights.
(Forever 21 shirts on the top row, Trovata shirts on the bottom row)
Current law only protects original prints or graphics on clothes because they are considered artwork. Trovata's case focuses on Forever 21 copying its unique button placements, decorative stitching, and fabric patterns. "It’s a difficult case, and they are putting up a substantial fight, but we believe that Forever 21 willfully and intentionally copied the designs of our client, in violation of a number of laws,” said Frank Colucci, a lawyer for Trovata.