POPSUGAR Fashion

Fab Site: Blaec.com

Mar 6 2007 - 7:31am

Here is an online-only store that carries some of the freshest talent right now. Blaec [1], pronounced 'Black,' is meant to look like a brick-and-morter store with mannequins wearing outfits on the homepage - as if looking through storefront windows. This store carries designers such as Grey Ant, Catherine Malandrino, 3.1 Phillip Lim, and Kenneth Jay Lane.


The site is very simple and quick to navigate with the list of designers along the left hand side, as well as the 'sale rack.' When you click on a designer, the clothing items appear as well as a little bio - which I thought was interesting. There is also a new designer contest called Collection 1.0 [2] where eight finalists will have their designs featured on the site and Blaec shoppers will pick the winner.

To see some of my picks from the Sale Rack,


Anna Sui Stained-Glass Tube Dress [3], on sale for $190 (originally $270).



Grey Ant Braided Shorts [4], on sale for $120 (originally $210).


Source URL
http://www.fabsugar.com/Fab-Site-Blaeccom-159851