Fab Site: Brilliant Earth

May 15, 2008

If you have an engagement in your future, lead your boyfriend to Brilliant Earth. Based in San Francisco, the company grew out of a real marriage proposal. After founder Beth Gerstein's fiancé couldn't find a source for conflict-free diamonds, the couple took matters into their own hands. They started a business that provides certified conflict-free diamonds as an alternative to the current diamond industry practices. How romantically and morally just!

11 Comments

POPSUGAR Home 5 years 1 week

And don't forget vintage rings! Not only are many of the designs more unusual than modern engagement rings, but you can also feel good knowing that no additional metal or diamonds had to be mined for your ring. The Kimberley Process is definitely a step in the right direction, but those who purchase diamonds should always be vigilant about making sure that their rings and jewelry are as conflict-free as humanly possible.

lisaloo 5 years 1 week

there are other great sites...i personally love leber jewelers from chicago(www.leberjeweler.com). also check out greenkarat (www.greenkarat.com) as both of these companies are environmentally conscious and offer recycled metals along with conflict free diamonds. greenkarat even gives you the option to buy carbon offset!

Ava Gardner 5 years 1 week

I love all these ethical companies that are springing up but I think diamonds are just such a con, De Beers has controlled the market for years to build up the price, it's all so artificial and that's not even mentioning the other issues. I do have a diamond engagement ring but I'd have been happier with another less expensive gemstone.

Callie325 5 years 1 week

There are also lab-created diamonds (on 20-20 (Dateline? CNN?) they made one out of peanut butter). They look just like regular diamonds. I'd be curious to see what takes more energy, mining or smushing. An engagement ring to me isn't worth it if it was brought out of the earth by slave labor or sold to gem wholesalers to fund bloodshed.

mommie 5 years 1 week

Great idea but whose is going to buy a diamond online? You gotta see what your investing in.

aimeeb 5 years 1 week

Neat!!

myystque 5 years 1 week

Thank you FabSugar for posting this. While other conflict-free diamonds might be available, the industry certainly still struggles with the issue and I'm not sure that all major companies are on board. I think it's great that Brilliant Earth is being highlighted, especially since not many other companies can claim the mission that Brilliant Earth does (in addition to conflict-free diamonds, it appears that they also promote the use of environmentally responsible practices as well.

scmeggiry 5 years 1 week

Aren't diamonds sold by the other big jewelry companies conflict-free? And, like Brilliant Earth, the only proof is in a paperwork trail that it followed the Kimberley Process? The only way you can be 100% sure is by finding one yourself in Arkansas or travelling to Canada and watch them mine a diamond for you.

urple 5 years 1 week

Thanks for pointing this site out! I'm no where close to getting married (have to find the guy first!), but I know that I want a conflict free wedding ring! :)

emalove 5 years 1 week

This is pretty great.

dayzfan4life01 5 years 1 week

That's amazing! The only diamonds I'll ever wear have to be conflict-free.

Link Love

11 Comments

You Might Also Like