Fab Site: Rugby.com

Preppy meets cool at Rugby.com. Offspring of Ralph Lauren, Rugby.com offers a laid-back approach to preppy style. Classic (and sometimes stuffy) Ivy League staples are given an overhaul with bright colors and updated cuts. You can find an array of retailored polos, knits, sweaters, oxfords, chinos, denim, and, of course, rugby shirts that won't bore you. My favorite is the madras patchwork blazer — quite Fabtastic.