Fashion in 50 Seconds 10/6 Beretta, Boucheron, and Helmut Lang

All we are saying is give peace, erm, fashion a chance says bridal fashion show Bridal Asia in New Delhi India which featured Pakistani models in an effort to promote cross cultural understanding through every little girl's dream. Literally we are imagning, arranged marriages are still huge.

The country lifestyle has gone far beyond Barbour jackets and duck boots when it comes to strange inspirations for fashion. It turns out shooting is the next big fashion inspiration. Beretta, the firearms manufacturer, has a clothing line called 1526. The line focuses on the shooting lifestyle that countryside sports represents. Made in Italy from luxury materials we are willing to bet this is going to show up at Freeman's in a month or so. Other gun manufacturers seeing a boom in clothing demand include James Purdey & Sons and Holland and Holland. Who knew?

Fashion critic and illustrator Michael Roberts has a new book called "Fashion Victims" features 26 poems with accompanying illustrations based on the letters of the alphabet, ranging from Auctions to Zips.

The solution the Wall Street collapse? Brazil, Russia, India and China - the BRIC economies, have a growing middle class that is developing an appetite for luxury.

Boucheron has launched an ecommerce site proving once again that Gucci Group is consistently the most innovative of the luxury conglomerates when it comes to online retailing and luxury technology use.

"Fashion shouldn't be about absoluteness, otherwise it would be a church," says Lang, whose first art exhibition, Alles Gleich Schwer, at the  Kestnergesellschaft in Hanover, Germany, is currently attracting him plenty of renewed attention.

L'Oreal is sponsoring Dubai Fashion Week which runs October 5th through the 9th. Way to hop on that trend guys!

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