Fashion news 2008-08-01 07:16:09

Fashion In 50 Seconds 8/1/08

Just in time for back to school--Rugby Ralph Lauren is going e-commerce! We're e-commerce obsessives so hearing about the interactive features and perfectly branded front page is making our Friday morning. Of course it's perfectly branded; it's Ralph Lauren. The website will be the first real test of the brand on a national scale--don't forget, Rugby opened its first store back in 2004 on Newbury Street in Boston. Rugby.com launches August 12th. Odin's going hetero with a women's shop called Pas de Deux. The usual suspects will be there, like Alex and Lim. The shop will be in the East Village, right next to Odin and it's little Pop-up shop, Den. The decor will be some kind of reincarnation of quaint French something or other. The only part of this that we find exciting is the thought that the East Village could become cool again (so many good restaurants!) and that now we have an excuse to walk by Odin five million times when we're in the neighborhood. Eyewear designer Alain Mikli is celebrating his 30th anniversary by re-releasing the classics. Thank heavens the gent chose the eighties as his starting point. The "Twist" collection looks retro (right) but they're still not all that different from what Mikli is designing now--which probably explains why he's around to celebrate his 30th. In other news...Vogue UK has a September cover fashion critics can agree with. There's an offer in for Jil Sander from mysterious 'Chinese Investors' and WWD is being really sweet abut using detective language in their reportage. J. Crew had to apologize to their e-commerce shoppers and it's only adding fuel to the fire.
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