We've laid our eyes on some pretty quirky fashion videos [1] in our day, but no matter how obscure the subject [2], the focus was alway clearly on the clothes. Not so in the case of Wren's viral video "First Kiss," which has racked up more than 26 million views (and at least one hilarious parody [3]) in two days.

Tatia PIlieva's clip, which features 20 strangers locking lips in black and white, could be uncomfortable if said strangers weren't decked in Wren's comfy Fall 2014 collection. Though it's nearly impossible to take your eyes off their faces and keep them on the clothes, there's as much to gawk at below eye level. That kitty tee and those floral pants? It's love.