First Look: Tory Burch Shoots Denim Campaign on the High Line in New York

First Look: Tory Burch Shoots Denim Campaign on the High Line in New York

As we reported earlier this month, Tory Burch is focused on her first major denim collection.

The New York-based designer is expanding her ready-to-wear offering this fall with an ambitious workwear lineup featuring jeans, skirts, shirts, jackets, and corduroys in multiple fits (super skinny, straight leg, legging, trouser) and a variety of interesting washes. In addition to your everyday denim finds, Burch has created a custom metallic paint wash and a colorful dip-dyed print (seen here on the runway during the Tory Burch fall presentation).

As part of the new business push, Tory Burch and crew photographed models Lisa Winkler and Danielle Z yesterday in the Meatpacking District's High Line park for the denim category's advertising images. Art directors take note, the High Line, once closed to photo and video permits, is now open for business. See our exclusive behind-the-scenes photos from the shoot in the gallery below.

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