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Forever 21 Launches First-Ever Sophisticated Contemporary Line, Love 21

Forever 21 Goes Contemporary

by 19

Forever 21 keeps churning out those collections. First it launched plus-size line Faith 21, and now it's on to Love 21, its first-ever contemporary collection. This means we'll be seeing a more sophisticated side of the fast fashion retailer. Don't worry, prices will remain affordable. Mark your calendars for May 19, when the line drops at select stores and online.


Forever 21On Our RadarContemporaryLove 21

19 Comments

Kiki tee Kiki tee
Chloe... that's an interesting question.To which I do not have an answer! Sorry :shrug:
Kiki tee Kiki tee
Chloe... that's an interesting question. To which I do not have an answer! Sorry :shrug:
Kiki tee Kiki tee
Well, it's easy for them to keep churning out collections when all they do is produce cheap copies of existing designs.
chloe bella chloe bella
Not to sound like an idiot, but what is the definition of "contemporary" within the fashion industry? I know that at stores like Saks it refers to lines like Marc by Marc Jacobs, See by Chloe, Nanette Lepore, etc., in that they're cheaper and geared to a younger crowd. But I'm having trouble with what a contemporary line for Forever 21 would be, since it's already cheap & youthful.
tellmemorex2 tellmemorex2
Cant wait. That skirt is so cute for spring, I need to have it.
LittleMzFit LittleMzFit
Cute top!
LittleMzFit LittleMzFit
Cute top!
Ugh Tidalwave. I know right. Everything looks adorable online but when you see it in person its very blah or tacky. That's cheap clothing for you. Their sizing is also completely off, I mean I'll sometimes be a small and if you saw me you'd KNOW I am NOT a small. Sometimes I'm a Large and even that will hardly fit. I'm happy they're coming up with this new line sometimes they go overboard into trendiness and I'm pretty low key and simple. I wear flats and a nice top almost everyday with jeans.
runningesq runningesq
Very exciting :)
runningesq runningesq
Very exciting :)
emalove emalove
That's nice...hopefully it won't look as cheap as most of their clothes do.
lightpollution lightpollution
That look is cute and this is genuinely exciting news!
Florida Snow Florida Snow
Finally! I love Forever 21 but sometimes many of their pieces are just too trendy (read: trashy) for me. I like the elegant, timeless looks. I hope they can deliver!
La Tua Cantante La Tua Cantante
The outfit featured on the model there is cute!
aimeeb aimeeb
OoOoOOo I can't wait!
aimeeb aimeeb
OoOoOOo I can't wait!
TidalWave TidalWave
You know.... i can find 50 things on their website that I love, but when I go to the store there is <i>nothing</i> there that I like. OR I find stuff I like but none of it is in my size! I was there last weekend and only saw Mediums, Larges and XL's. It is really frustrating.
TidalWave TidalWave
You know.... i can find 50 things on their website that I love, but when I go to the store there is nothing there that I like. OR I find stuff I like but none of it is in my size! I was there last weekend and only saw Mediums, Larges and XL's. It is really frustrating.
myystque myystque
Exciting. I look the skirt in the photo.
Celeb Style: Whitney Port
Celeb Style: Whitney Port
Celeb Style: Olivia Palermo
Celeb Style: Olivia Palermo