Jul 2 2009 One of our favorite androgynous models, Freja Beja Erichsen, has been selected as the new face of J Brand. True, she sports fancy clothes on the catwalk, but since her street style is laid-back cool, this partnership makes sense. "We wanted people to look at the campaign and feel a sense of lightness and freedom," said Susie Crippen, cofounder and creative director. And Freja delivered just that with her wild leap and fits-like-a-glove jeans. Do you dig J Brand's Fall muse?