Frida Giannini Taps Into the Rachel Zoe Style Rules for Gucci Resort 2009

Lily Donaldson

>> If Frida Giannini is aiming for her Gucci customer to be one Rachel Zoe, nothing says it stronger than the flowy printed maxi dresses and one-shouldered bohemian blouses that she sent out as Gucci's Resort 2009 collection. 

Shown in Rome to celebrate the brand's 70th anniversary and a re-opening flagship, the collection will surely please those who hanker for a Hermes scarf-like minidress or a pair of fringed espadrille wedges.  Guests who were left waiting for their rides to the show venue, however, were less impressed, remarking that if Tom Ford were still at Gucci, the cars wouldn't have been late, and the drivers would have been handsome and topless . . .

A video of the show can be seen here.
*image: source, source

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