Gap Fall 2010 Denim Collection

Last year, Gap debuted its 1969 Premium Jeans collection and vowed to keep it chic and affordable. This year, they're taking it to the next level — and keeping their promise. On August 3, Gap's new Fall denim line hits stores with a revamp — new styles with fresh features like zippers, hardware, stencils, and a rainbow of washes, all starting under $70. Already pumped? Then shop and celebrate August 5 at Gap's in-store party. Just stop by any store for a sneak peek of the new documentary on the American spirit of denim, Blue Gold: The Story of American Jeans. Besides 30 percent off, you could also win a stylish cameo in the film — just submit your own jeans story video via bluegoldthemovie.com/contest. For now, flip through the delicious denim to get inspired — and mark your faves.