Gap Releases 1969 Premium Jeans Collection

Gap Unveils 1969 Premium Jeans Collection — Today!

August 6, 2009

During uncertain times like these, Gap knows spending over $100 on designer jeans is ludicrous. Dude, even in a bustling economy, it's still pretty crazy. That's why the brand just unleashed a new line, called 1969 Premium Jeans, that promises to deliver the same designer details without the heavy price tag. Styles range from skinny to boyfriend cuts dipped in a refreshing pool of cool rinses. Another sweet thing: as the trends change, so will the denim — stagnant styles no more. Oh, and the best part? Every pair retails under $70! Nice.

To see more from the collection, read more.

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4 Comments

3 years 30 weeks

It appears to me the mens' jeans are exactly the same as in years past, so I questioned Gap as to why they raised the price more than 20% in the midst of the worst economic times since the Great Depression. Their answer (if you call it that) is below). ------------- Dear ______, Thank you for your feedback regarding the pricing of jeans at Gap. We pride ourselves on our ability to balance great quality and style with fair prices. This combination has helped make our brand as strong as it is today. Still, we listen and pay close attention to our customers' concerns, and we appreciate you taking the time to share your comments with us. We regularly report customer feedback to our executives in merchandising and marketing and we will absolutely forward your comments on for review. We hope to shop with you again in the near future. If you have further questions or concerns, please feel free to call us at 1-800-GAP-STYLE, and follow the prompts to share your experience. We are available Monday through Friday from 9:00 a.m. to 9:00 p.m. and Saturday, 11 a.m. to 9 p.m. Please note all hours are indicated in Eastern Time. Sincerely, Dana Customer Service Consultant Original Message Follows: ------------------------ Folks, I know my email was humorous, but I really am seeking a response from you on the price increase. What have you done, specifically, to improve your product to justify a 22% price increase. Are the Easy Fits built different now (I hope not! I love the way they've always fit)? Is the denim thicker? Are the seams more sturdy? What's the story here? As you may know, marketing studies show that a satisfied customer will tell 7 people about his or her experience with a company, while a dissatisfied customer will tell 14 people. My earlier email from last week is here: Dear Folks - I am in need of two more pairs of jeans and would, of course, purchase again the same Easy Fit (dark stonewash) jeans from the Gap that I've worn for years. I did of course notice your recent re-branding effort around your jeans and have noticed further that you have raised the price, from December last year when I ordered, to now, 22.5%. I saw in your ads that 1969 jeans were "Born to Fit," and I'm wondering what improvements you have made to these jeans to warrant such a large price increase. I look at the jeans and see no difference. Please respond with a list of the improvements. To be fair, I wanted to let you know that I have recently launched a re-branding effort around my email messages, like the one you're reading. Where reading them was free at the end of last year, I'm sure you can see the obvious improvements in my grammar, sentence structure, and spelling. With those Born to Be Read features in place, I must inform you that the price for reading this far in one of my emails is $20 (coincidentally, equal to your price increase for 2 pairs of Easy Fit jeans). Please remit the price to me at the address you have on file. Or simply reply to this email. Thanks.

tflowers 3 years 41 weeks

I love these!...they are cute.....

cg130 3 years 41 weeks

These actually look cute!

cg130 3 years 41 weeks

These actually look cute!

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