Gap Reverts Back to Original Logo


>> One week
after launching a new logo on its website, Gap is back to its tried and true Gap-in-a-blue-box logo. Marka Hansen, Gap North America president, informed the company's marketing department yesterday afternoon that the new logo — which featured the retailer's name in a bold black font with a blue gradiated box perched atop the P — would be scrapped, even though it was intended to be a long-term commitment for the brand. Hansen acknowledged that the switch was a mistake and that the company would be tabling any changes for the foreseeable future. The logo was created by Laird & Partners, which also works with the CFDA. [AdAge]

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