Gareth Pugh's Fall 2009 Surprise: Video, Not Runway Presentation

Gareth Pugh's Fall 2009 Surprise: Video, Not Runway Presentation

Gareth Pugh's Fall 2009 Surprise: Video, Not Runway Presentation

>> Gareth Pugh never fails to surprise with his runway shows, and for Fall 2009, he pulled the rug out from under editors by showing them an eight-minute video when they came expecting a runway show.  He's not the first — in recent seasons, Stefano Pilati, Viktor & Rolf, and the good people at Halston have all dabbled in the format — but using a video in place of a runway is polarizing, since it makes it harder to get a good look at the clothes.  Natasa Vojnovic marches, writhes, and dances to demonic music in the mostly black-and-white film — which features one striking scene with her birthing herself from a bronze pod jacket.  When interviewed on his choice, Gareth explained that he finds sending a girl walking up and down the catwalk "a little half-assed, for lack of a better word.  It's a well-trodden formula and I think it's time for a change."  And how appropriate that the first clear picture of the collection comes courtesy of Natasa, who walked away from the show in a Fall 2009 Pugh cape.

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