Gareth Pugh Goes Gray, Even a Little Soft for Spring 2010

Gareth Pugh Goes Gray, Even a Little Soft for Spring 2010

>> For his second major runway show in Paris — last time around he surprised everyone with a video presentation instead — Gareth Pugh, went softer, androgynous, and gray.  None of his until-now trademark hard-edged black and white palette to be seen — gray covered the model's faces, hairs, nails, bodies, and even blocked out their eyebrows.  Toni Garrn walked for the first time this season.

Showstopping plumed mohawk headdresses are an editorial shoe-in, and will perhaps soon be seen on front row guest Rihanna, dressed in Pugh, who marked the designer's first major celebrity front row guest (Adrian Grenier and Michael Stipe also attended). Both menswear and womenswear were combined into one show this season, which ended with the Cranberries' "Zombie" playing — perhaps symbolic of the season's "gender-bending zombie look," as the Los Angeles Times's Booth Moore put it.  More details from the show here.

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