POPSUGAR Fashion

#GIRLBOSS Sophia Amoruso on How Social Media Is Changing Fashion

May 6 2014 - 1:39pm

Lucky magazine is one of our favorite sources for great shopping tips. We're thrilled to share this fabulous story from our friends at Lucky!

Back in 2006, Nasty Gal [1] was a small eBay vintage shop curated and run by a community college dropout with a predilection for dumpster-diving and a minimum-wage day job. Today, it's a 300-employee-strong fashion empire that pulls in over $100 million per year — and founder, CEO and creative director Sophia Amoruso is redefining what it means to be a boss.

Amoruso's first book, aptly titled #GIRLBOSS, charts her epic rise in the cutthroat world of online retail and is packed with tidbits of unexpected business wisdom. On the eve of the volume's release, I chatted with Nasty Gal's head honcho and asked her all about her company's small-time beginnings (which involved flipping vintage Chanel jackets for incredible profits), how she harnessed the power of Instagram to grow her following, and the best thing about being a #GIRLBOSS.

Click over to Lucky [2] for the interview.

For all the fashion and style from Lucky, check out even more of the magazine's best stories [3].


Source URL
http://www.fabsugar.com/Girl-Boss-Interview-34731660