Gwyneth Paltrow Names Ambassador For Key to the Cure Campaign

On Our Radar: Gwyneth Paltrow Leads the Fight For the Cure


Gwyneth Paltrow has been named the 2008 ambassador for the Key to the Cure campaign with Saks Fifth Avenue. Paltrow will be the sixth Oscar-winning actress to become the ambassador to the program, which has raised over $28 million for cancer institutions.

The actress, who lost her father from the disease in 2002, stated, “If there is anything I can do to help raise money, especially with a charity like this, I will. I read about the charity and how aggressively they are trying to find a cure, not only for women’s cancers but also for other cancers. They target a lot of different areas out there. They support people who are coming up with innovative ideas to cure cancer. It’s an issue that touched me in a lot of ways.”

Karl Lagerfeld has created this year's T-shirt to benefit the campaign. The $40 tee features two arrows crossing on its front with a heart, and illustration of the designer himself on the back. Items will be available Oct. 16-19 at Saks stores, Off 5th Stores, and Saks.com.

To see more more images from the star-studded campaign, read more.

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