The piece: H&M Lace Dress
The price: $70
Why we want it: Unless you spent the last week unplugged from fashion, you know that H&M thrilled us all by announcing it was ready to roll out ecommerce. To celebrate, we pulled together the pieces we were tossing in our digital cart, including this calf-length white dress we fell in love with at first sight. We're planning on wearing it throughout the last weeks of Summer before carrying it into Fall with a healthy dose of blazers and ankle boots.
Just because it's almost the end of July (we can't believe it either!) doesn't mean we're calling it quits on Summer shopping quite yet. But because we're smart about it, we're buying clothes that beat the heat — without dipping into our Fall spending budget. Magic, you say? Not exactly — we've curated the best finds in our 50 under $50 guides and narrowed it down to the cream of the crop.
Just consider this your field guide to getting what you want for your date night, pool party, workweek, you name it — without spending the money you don't have. Keep clicking to shop our top 50 finds — including shoes, jewels, dresses, bottoms, and bags — under $50 right here.
When news broke yesterday that H&M was finally, finally, ecommerce-friendly, the fashion world all collectively shrieked. It was one step forward for the Swedish retailer and one giant leap toward making fast fashion even faster.
To celebrate, we're shopping! See the 13 pieces we've already got in our cart by clicking through.
Late Wednesday night, H&M made an announcement that's been a long time coming: customers in the US can now shop online — which means shopping the brand's upcoming Isabel Marant collaboration is going to be that much easier. The much anticipated collection will officially be the first of H&M's collaborations to be sold online in the US.
"It's finally here!" the Swedish retailer wrote in a Facebook post. "Our US online store is officially open in all 50 states. Great fashion is now just a click away!" Around the same time, the brand's US Twitter account asked its followers, "Who's ready to shop online?"
H&M said just a few weeks ago that it would be launching ecommerce stateside in August, but that announcement came after a years-long cycle of repeated promises and delays. After its much-lauded collaboration with Lanvin, H&M said it would launch ecommerce at the end of 2011. Then, in 2012, the brand said in a financial statement that it would have to push the launch back to Summer 2013.
But none of that matters now. The "Choose Region" page that greets the site's users now features a little shopping bag next to the link for the US site. The United States joins Austria, Denmark, Finland, Germany, the Netherlands, Norway, Sweden (of course), and the United Kingdom on the list of countries that can shop H&M's website.
Ask any well-heeled mom her go-to spots for outfitting her trendy tots, and H&M is likely to pop up on her list. On July 25, the Swedish retailer's back-to-school line will roll into stores across the country, and we've got your sneak peek! Inspired by downtown street style with a touch of rock and roll, the collection starts at just $5. Plus, if you shop between July 25 and Aug. 22, you'll save 20 percent on your kids' Fall must haves. Click through to see some of H&M's best back-to-school looks, and if you can't wait until Thursday, check out what they've got in stock today!
Two of the most exciting fashion collaborations of 2013 made big news this week. A.P.C. confirmed its rumored Kanye West capsule collection, a three-piece line that includes a pair of jeans, a t-shirt, and a hoodie. Meanwhile, H&M shared pictures of two pieces from its upcoming collaboration with Isabel Marant. One photo features Marant herself wearing a dress from the collection, while another features her first crack at creating clothes for men. Learn more about both of these cool, exciting partnerships in the video above.
On Allie: Alice + Olivia dress
In the image, Marant is seen wearing a black-and-white printed dress from the collaboration and looking at herself in a mirror, examining the way the material falls. And if the rest of the collection is as appealing and easy to wear as this piece, H&M may have another bestselling collaboration on its hands.
H&M's latest trend story casts Joan Smalls as the face of its black and white — and totally romantic — new narrative. The retailer proves that the season's must-have color duo is hardly two-dimensional in its aptly titled Romantic Edge lookbook. The looks showcase the supermodel in both smart, snappy black and white prints and softer white dresses and lace, as well as tough-girl (faux) leather jackets. It's easy to get lost just staring at the gorgeous photography (like those shots of Miss Smalls making her way down a flower-covered stairway), but you won't want to lose sight of the styling lessons at work here. Keep clicking for a little H&M-guided how-to in mixing prints and pulling off the hard-meets-soft approach to dressing — it's all inside.
Since the news of an Isabel Marant H&M collaboration broke early this morning, we've been doing what any fashion-obsessed girl would do: plotting our wish list for the collection's November debut.
That's no easy task when you consider what trends Marant has spawned as the mastermind behind the wedged-sneaker craze, possibly the most perfect suede bootie, and countless other cool-girl pieces. It's not easy to pick favorites, but we've done our research and narrowed it down to just the 11 pieces we're hoping the designer delivers to an H&M near us.