H&M Conscious Collection Hits Stores in April 2011-02-03 09:58:18

H&M is no stranger to sustainable clothing, but this April it's going all out by unveiling a brand-new line called Conscious Collection. As you guessed it, it incorporates eco-friendly fabrics like organic cotton, Tencel, and recycled polyester. "It's not just about organic cotton any more, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics," said H&M's Head of Design Ann-Sofie Johansson. And don't worry, style nor price has absolutely not been sacrificed; romantic pieces — $15 up to $60 — meld with minimalist colors for a must-have collection, modeled here by Fab favorite model Natasha Poly. Click on to see it all before it hits the racks!