Halston Chooses Marios Schwab as New Creative Director

Halston Swoops Up Marios Schwab

After much speculation on who would replace Marco Zanini at Halston, the brand has finally chosen its new successor: Marios Schwab. The London-based designer will take over in July and will unveil his first collection, for Fall 2010, in February. "While Halston's DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today," said Schwab. "Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now." Marios will also continue with his own namesake line. An edgy modern Halston? Sounds great to me.


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