Halston Chooses Marios Schwab as New Creative Director

by POPSUGAR Fashion 0

After much speculation on who would replace Marco Zanini at Halston, the brand has finally chosen its new successor: Marios Schwab. The London-based designer will take over in July and will unveil his first collection, for Fall 2010, in February. "While Halston's DNA is crucial to its future success, I very much wish to move the brand forward and make it relevant for today," said Schwab. "Simple, effortless pieces realized via modern [fabrics] and technology will play a large role in how I will redefine the brand. The clothes will echo the heritage but with a very distinctive, modern feel that is completely new and completely now." Marios will also continue with his own namesake line. An edgy modern Halston? Sounds great to me.

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