Hugo Boss Anniversary Celebration 2013

Hugo Has Us Seeing Red — and That's a Good Thing!

In a dramatic flash of white and red, Hugo has unveiled its 20th anniversary campaign. The video — which kicks off the official Red Never Follows initiative and was shot by Belgian visual artist Pierre Debusschere — follows models cloaked in scarlet, clashing and colliding for a "dynamic body performance presented as a series of encounters."

As part of the anniversary celebration, Hugo has enlisted 20 creatives to contribute to an exhibition at the Saatchi Gallery London and produced the same number of iconic items available online and in store. The capsule is an assortment of reworked styles which symbolize "the Hugo lifestyle that is 'edgy, progressive, unique.'" Scroll down to see a few picks from the collection.


Lyris Leather Ankle Bootie ($545)


Myas Virgin Wool Concealed Placket Coat ($845)


Men-Z Printed Cotton-Blend Scarf ($115)

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