Intermix Unveils First Ad Campaign

Every stylephile knows Intermix, but that won't stop the retailer from upping its game with its first ever ad campaign. "Our customer has evolved and so should we," said an Intermix rep. The artistic image immediately grabs my attention and the model looks youthfully stylish wearing a pair of destructed jeans and a leather jacket. "The images are grittier than one might expect from Intermix, incorporating black-and-white photography with watercolor graffiti, to bring the edge in," said CEO Khajak Keledjian. Intermix's ads hit mags in July. The company also plans on painting the campaign on street walls around NYC. Fun! What are your thoughts?
Source: WWD