J Brand Launches Sportswear Line Spring 2012

J Brand Goes Beyond Jeans and Jumps Into Sportswear

Lambskin bomber jacket, microModal jersey tee, and cotton denim jeans.

We love our J Brand jeans just as much as any other girl, and there will be more reason to shop the line come Spring. J Brand will be launching a whopping 140-piece sportswear line in 2012 filled with leather jackets, tops, pants, and skirts. The line will be spearheaded by new design director, Donald Oliver, whose past accolades come from DKNY Jeans, Vera Wang, Gap and Calvin Klein. “From day one, we wanted her [the customer] to be easygoing, uncomplicated, subtly sophisticated," said Oliver. "We wanted her to feel relevant, not trendy, not like she’s trying too hard, which is why I think the garments have an ease about them.” The line is set to range from $200 and $1,500 and, from what we see so far, includes a modern and minimal palette of cool leather jackets, tops, and skirts. Additionally, J Brand noted that it has plans to launch shoes and handbags in 2013 and a menswear line in the next 18 months. For now, check the slideshow to see more pieces from the news sportswear collection.


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