Jennifer Lopez and Marc Anthony Announce a Deal With Kohls

Jennifer Lopez and Marc Anthony to Bring Their Fashionable Lifestyle to Kohl's

Following in the footsteps of Lauren Conrad and Vera Wang, Jennifer Lopez and hubby Marc Anthony are partnering with Kohl's to bring us a lifestyle fashion venture. This isn't new territory for Jennifer, who launched her Sweetface apparel label in 2001, including the J Lo by Jennifer Lopez collection, which earned a spot on the catwalk at New York Fashion Week before closing in 2009. While Sweetface generated a reported $400 million in 2004, it's been speculated that a deal with Kohl's — that includes men's and women's apparel, and possibly home goods — could generate upwards of $3 billion. For now, stay tuned; the couple will be announcing details of the deal later today with a press conference on the rooftop of the London Hotel in LA.

Source: Getty
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