Joan Smalls Joins Estee Lauder Stable

Dec 13 2010 - 2:09pm

>> At the end
of last week, Puerto Rican-born model Joan Smalls became [1] the third new model signed by Estee Lauder [2] this year; she joins Constance Jablonski and Liu Wen, who were welcomed by the brand in April, and long-term Lauder faces Carolyn Murphy, Hilary Rhoda, Gwyneth Paltrow, and Elizabeth Hurley.

Last Monday and Tuesday, Smalls, Jablonski, and Wen filmed a television commercial for Lauder in New York — Vogue [3] has a couple of pictures [4] on set. Smalls is the first black face of the brand since Liya Kebede's contract ended [5] in 2008, and her global campaigns debut in [6] May 2011. She told [7]Vogue [8]: “When I found out, I was in my hotel room in Milan during Fashion Week. I started jumping on the bed like a little girl. The hardest part was keeping it secret — even from my parents.”

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