Juicy Couture Founders to Launch New Brand Skaist Taylor

by Chi Diem Chau 0

Who can forget the crazy success of Juicy Couture, the brand that made writings on your terry-clothed backside so popular? Needless to say, Juicy has branched out since then and has turned into a chic operation offering up cool and fun options for everyday. Now, founders Pamela Skaist-Levy and Gela Nash-Taylor, who have since sold the brand to Liz Claiborne Inc., are ready to start a new line, called Skaist-Taylor. The new collection, which Skaist-Levy describes as, "A collection of things that we’re obsessed with and we want to own,” is set to launch in February and will be sold for the Fall '12 season.

Details are under wraps, but we do know that the collection is set to focus on color and will include tees, outerwear, pants and luxurious knits. “We’re creating pieces that we feel are standouts and that you have to have,” said Skaist-Levy. “Amazing outerwear and incredible basics; that’s how we dress.” Prices will range from $175 to $3,000 — are you excited to see the new collection?