Karlie Kloss and Joan Smalls Cover W Magazine July 2012

Karlie Kloss and Joan Smalls Cover W's July Issue

Karlie Kloss and Joan Smalls Cover W Magazine July 2012

For its July issue, W Magazine has given rising stars Karlie Kloss and Joan Smalls each their own covers, dubbing them both "the new face of fashion."

It's a high honor for both models, who were shot by Steven Meisel for the magazine. At 6'1", Kloss has become one of the most recognizable personalities in the industry, and she admits her height helps. "Every time I see Karl Lagerfeld, he's always, like, 'Karlie, have you stopped growing yet? Are you taller?'"

Smalls, whose mother is Puerto Rican and whose father is black, has taken on the responsibility of representing women of color in fashion. "I know I'm representing a group — black, Latin, whatever you want to put me with — and I want to show that they are beautiful the way they are. I think that's really important for our youth to see," she says.

Take a look at what makes each cover girl in the gallery.

Photos courtesy of W Magazine.

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