We're no strangers to a trippy fashion video, but a horror-film-inspired digital short? Alexander McQueen and Kate Moss have just upped the ante. The supermodel stars in a nearly-five-minute-long video to accompany the brand's Spring 2014 ad campaign, which tells the chilling tale of a girl being stalked by a sniper on the city streets.
And as for the actual campaign? Count on jarring lighting, acidic colors, and a very spooky doll to translate the video into print. Scroll through to see an extra image — and view the video . . . if you dare!