LA Fashion Week, Spring 2008: TART


Given the warm LA climate, it's not surprising TART stuck to what they do best: easy, breezy, micro-modal dresses. There were oodles of flowy dresses, long and short. Prints, like exploding dots and feathers, were introduced and much appreciated.

I took note of bandeau-style bikini tops paired with high-waisted genie pants, racerback mini dresses, turtleneck frocks, and details like Grecian ruching and braiding. Most dresses came with deep V-neck bodices, halters or one-shoulders. Think Jerry Hall with a modern twist.

Though the body-hugging material used in TART clothing is not forgiving, this collection is ideal for a girl who spends much time in the sea and surf because it's light and airy.


To read my exclusive interview with the designer and owners of TART and to see the rest of the collection, read more

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What was the main inspiration for the collection?
Rebecca: It was a 70s poolside party in Palm Springs. Kind of a Jerry Hall feel. Lots of colors, lots of prints.

What was the type of girl you had in mind when designing this collection?
Rebecca: I think TART's always sexy and glamorous. The fabric is so wearable and the silhouettes are so chic so I think everyone can wear it. But I definitely designed for someone who's sophisticated, glamorous and sexy.

Did you face any hardships?
RR: It was pretty smooth sailing. We have a really good team.

What was the most fun part of the process?
RR: Well, runway is always fun but it's also fun to see the prints come back.

If we were to peek inside your closet, what would we see?
RR: You would see a lot of vintage, a lot of denim. It's very eclectic. Yves Saint Laurent shoes. I like vintage shoes. More heels than flats. I'm kind of in the Donatella Versace school of thought where women should wear heels.

What's one staple every woman should have?
RR: A black dress. You can wear it with sweats, with heels, during the day, you can wear it to an interview, on a date, at a funeral, to a wedding. You can rock it any time.

If you could describe your collection in three words, what would they be?
Jamie: Super friggin' hot! I'd say the difference between this collection and some of the prior ones is that we used to be known for our babydolls. Everything has more of a fitted element now because women want to show off where their torso starts and stops.
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