For many, the search for the perfect red lipstick is a long, tiresome one. I think I have found one for myself, but I'm always keeping an eye out for a better one. Maybe L'Oreal Paris & the beloved Target have come to my rescue! Together they have created L'Oreal Paris Colour Riche lipstick in Target Red, $5.99, which is a self pro-claimed 'true red' that will be sold exclusively in stores. It is packaged in a ruby-colored case, so it should stand out from the other L'Oreal lipsticks as well as your army of tubes at home. If anyone hits the red lipstick bulls-eye with this one, please let me know!