Lane Crawford Fall Ad Campaign

by Chi Diem Chau 0

Instead of just choosing one face to represent its Fall campaign, Lane Crawford went for the gusto featuring five Chinese top models: Fei Fei Sun, Liu Wen, Ming Xi, Shu Pei, and Xiao Wen Ju. The ad, shot by Mert Alas and Marcus Piggott, depicts them wearing a palette of black and neutrals from brands like Alexander McQueen, Balenciaga, and Lanvin. "The campaign combines a stunning array from renowned international fashion brands with the strongest Chinese faces to create a fascinating and powerful shot," said the China-based retailer. Do you like the dramatic statement, or would you prefer more diversity?