Lara Stone Scores Calvin Klein Exclusive for Runway Plus Three Fall 2010 Campaigns

Lara Stone for Calvin Klein Collection Fall 2010 by Mert Alas and Marcus Piggott

>> Lara Stone is following the footsteps of Christy Turlington, Kate Moss, and Natalia Vodianova — whose associations with Calvin Klein were instrumental in their careers — by scoring an exclusive with the brand for both campaigns and Fall runway appearances.

Stone is set to appear in three Fall 2010 campaigns; the first time that Calvin Klein has chosen one model to do so in years. “I conceived my fall 2010 collection with a self-aware and assured woman in mind,” Francisco Costa said. “For me, Lara was the perfect choice for the new campaign because she is a woman who epitomizes confidence and sensuality.”

Stone's Calvin Klein Collection (below) and Calvin Klein Jeans campaigns were both shot by Mert Alas and Marcus Piggott; in the latter, Stone appears with four male models, including one image which alludes to an outdoor orgy, reports WWD. And Fabien Baron captured the ck Calvin Klein beauty campaign, which features Stone as well as Abbey Lee Kershaw.