Lauren Conrad's Designer Style

Lauren Conrad's Designer Style L.C. is no dilettante designer. For her Lauren Conrad Collection, The Hills star takes the lead on everything from sourcing modal jersey ("Isn't it cozy?") to going over dozens of her sketches with her "amazing" patternmaker. "We go for pieces that are easy for everyone to wear," says Conrad of her stylish basics. "It's great if you like [edgier designs], but if it doesn’t sell at the end of the day it doesn't really work."