The Little Seed Store Celebration An environmentally-friendly crowd turned out to fete the The Little Seed boutique, Soleil Moon Frye's tony tot shop. Tucked in a cozy corner of Larchmont Village, the store is a hidden hideaway that's full of gorgeous, organic, and nontoxic goodies for babies. Demi Moore (in Missoni) was among those who admired the hip wares.