Louis Vuitton Alma Campaign Spring 2013 | Pictures

Model Takeover: Louis Vuitton's Alma Campaign May Be the Beginning of a New Era

Model Takeover: Louis Vuitton's Alma Campaign May Be the Beginning of a New Era

Louis Vuitton calls its brand-new ad campaign for the iconic Alma bag "Chic on the Bridge" — which is fitting, as the images were shot on bridges in New York, Paris, and Shanghai.

Steven Klein shot the images, which feature models Karlie Kloss, Iris Strubegger, Jac Jagaciak, and Daria Strokous. In each city they pose with a different colored Alma bag: taxicab yellow in New York, French blue in Paris, and lacquer red in Shanghai.

But the beautiful images might be the beginning of a new tide of ads for Vuitton: market sources told WWD that the brand has plans to phase out its Core Values campaigns, which have featured notable figures like Angelina Jolie, Catherine Deneuve, Mikhail Gorbachev, and Keith Richards.

A look at the new ads, here in the gallery.

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