Louis Vuitton Chooses 16-Year-Olds Over Supermodels for Fall 2011 Ad Campaign

Nyasha Matonhodze

>> Louis Vuitton populated its Fall 2011 runway with supermodels like Kate Moss, Amber Valletta, Carolyn Murphy, and Naomi Campbell, but you wouldn't guess it based on the collection's campaign. Instead of its usual top model or actress seasonal face, the brand went with a cast of young upstarts — very young, in some cases: 16-year-old Zuzanna Bijoch, 15-year-old Daphne Groeneveld, 20-year-old Gertrud Hegelund, 16-year-old Nyasha Matonhodze, 20-year-old Anais Pouliot, and Fei Fei Sun, who was born in 1989.

Matonhodze, for her part, said of the moment she found out she was chosen: "My eyes filled up with tears and I thought 'Lord, you are lucky!'" The campaign was shot by Steven Meisel in a vintage car at a disused Brooklyn aerodrome; Matonhodze added of her experience: "It didn't actually hit me until I was sat in a Rolls Royce sitting eye-to-eye with Mr. Meisel. He is a wonder to work with, he and Marc [Jacobs] made me feel beautiful." Jacobs added of the set: “Who wouldn’t want to be this gorgeous young woman in the back seat of this beautiful car?”

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