Macy's latest collaboration is not with one trendsetting celebrity, but with a collective of style innovators, courtesy of MADE Fashion Week. Officially called MADE Fashion Week For Impulse, the ongoing series — set to release on March 12 in 150 Macy's stores and online — will feature 20 to 30 pieces, all embodying that cool-girl street-styled look we see outside NYC's Milk Studios during Fashion Week. Consider it an easy way to channel your own version of that MOD (model off-duty) vibe without also having to break the bank to do so. "Our clothes, just like us, exist somewhere at the intersection of fashion, music, art, and pop culture. Our collections will always be inspired by the kids on the streets. Our friends," promised MADE cofounder Jenné Lombardo.
More on the MADE-Macy's collaboration, plus another campaign snap here!
While MADE supports about 40 labels, like Altuzarra and Suno, this is purely a collaboration based on the MADE ethos, created by MADE's founders and the Macy's team. You can expect key trends to be represented — the modern schoolboy, girlie grunge, and bold graphics — along with a good layering mix of tanks, skater skirts, and classic outerwear. The collection will range from around $39 to $139. These of-the-moment wares will constantly be refreshed and rolled out monthly to complement both the seasonal shift and pulse of fashion. And, to top it all off, MADE will also support its Impulse collaboration with a biannual digital style guide, which will highlight the best in fashion, music, and art, and will include editorials featuring MADE's favorite artists, writers, musicians, and style setters clad in the collection.
Source: Courtesy of Macy's, photographed by Terry Richardson