Before I moved out to New York, Madewell was this sort of elusive, mysterious younger sister of J.Crew that I was just dying to meet. I'd heard about her in magazines, seen a few pictures of her online, but I was very interested to see what she was really like in person. A few weekends ago, I got my first glimpse. The store, in the Nolita/Soho area, was all I hoped it would be. It really is like J.Crew's sort-of edgy younger sister — but it's obvious they're blood-related. To say I wanted it all would be an understatement. I wanted to set up camp and live in one of the window displays. Like J.Crew, their perfect mix of preppy-meets-trendy-meets-edgy-meets-classic is my aesthetic to a tee. Their price-points are reasonable for piece-by-piece shopping, but outfitting myself in head-to-toe in Madewell will just have to wait.
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