Madewell's Erin Wasson Spring 2014 Campaign

Meet Madewell's Newest It Girl

Meet Madewell's Newest It Girl

Madewell's had the whole cool-girl thing on lock for awhile now, and they're officially cementing it for Spring with the choice of their latest cover girl: Erin Wasson. The Texas-bred model has been the reigning queen of a certain type of downtown grunge for some time now, and the photos of her lounging seaside in the brand's overalls, baggy cutoffs, and sun-bleached denim feel supremely natural.

The Spring 2014 collection marks the first from new head designer Somsack Sikhounmuong, and it was a spot-on entrance from the guy with J.Crew on his résumé. Celebrities are loving it, too; Kate Bosworth already gave up her Isabel Marant Dicker boots for the low-rise booties pictured on Erin throughout these images. Excited? Scroll through, and start planning what you want to snap up for your own closet.

Photo courtesy of Madewell
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