Meet Madewell's Newest It Girl

Madewell's had the whole cool-girl thing on lock for awhile now, and they're officially cementing it for Spring with the choice of their latest cover girl: Erin Wasson. The Texas-bred model has been the reigning queen of a certain type of downtown grunge for some time now, and the photos of her lounging seaside in the brand's overalls, baggy cutoffs, and sun-bleached denim feel supremely natural.

The Spring 2014 collection marks the first from new head designer Somsack Sikhounmuong, and it was a spot-on entrance from the guy with J.Crew on his résumé. Celebrities are loving it, too; Kate Bosworth already gave up her Isabel Marant Dicker boots for the low-rise booties pictured on Erin throughout these images. Excited? Scroll through, and start planning what you want to snap up for your own closet.

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell

Madewell and Erin Wasson

Madewell and Erin Wasson

Photo courtesy of Madewell