If you're anything like us, you've probably relied on Madewell for easy Summer essentials and spot-on denim, though you might not know who's actually behind the scenes turning out the killer designs you love. That would be Madewell's head of design, Somsack Sikhounmuong, who debuted his first collection for the brand this Spring.
Since then, he's been busy crafting a lineup fit for the Madewell girl, an irresistible combination of staples and cool-girl finds that feel both classic and effortless. Naturally, he was the perfect person to help us hone in on this season's must haves, from the right white jeans to the ideal beach cover-up — and they're all available in stores and online (and New Yorkers, at the label's brand-new Madison Avenue store!). Scroll on for Somsack's Summer essentials to kick off Memorial Day.
Source: Instagram user madewell1937