Marchesa to Launch a Contemporary Collection

Marchesa's gorgeous red-carpet gowns are a favorite amongst the red-carpet crowd and come 2013, we might be spotting celebs in the brand's signature style on the sidewalk as well with the new announcement of an upcoming contemporary collection. "I am not really a traditional American sportswear designer, so I am hoping Marchesa will have something to offer that is very different from what’s on the floor at present," said designer Georgina Chapman, who also designs a Marchesa bridal collection and the more affordable Notte dress line. The new collection, retailing from $150 to $750, is set to debut around pre-Fall 2013 and will showcase daywear and accessories highlighting Marchesa's signature embroidery and prints. We can't wait to see how Marchesa will translate its decadent red-carpet style into everyday clothes. For now, check out some of our favorite looks from its latest Fall 2012 runway collection.