With the introduction of new contemporary line Marchesa Voyage, Chapman and Craig aim to solve that issue. Priced from $150 to $750, the new line consists of daywear separates meant to sit alongside the likes of Alexander Wang and 3.1 Phillip Lim, but with a decidedly fancier, classic Marchesa spin. That means shift dresses, silk tops, harem pants, and collarless jackets come all dressed up thanks to the addition of sparkling embroidery, lush fur, and scarf-inspired prints.
"We felt like we needed it to have a personality," Chapman said of the line, which also includes 45 styles of embellished shoes. "There would have to be a reason for someone to buy it."
Look for Marchesa Voyage to launch in late 2013.
At left, a look from Marchesa's Spring 2013 main line.